Social Mgr

Plan, schedule, and publish content for Facebook, Instagram, LinkedIn, Twitter, and Google Business Profile all from one place.

For you to be successful on social media they need to post a nonstop stream of relevant content and engage with customers across all social channels.

With Social Mgr, you can plan, schedule, and publish content for Facebook, Instagram, LinkedIn, Twitter, and Google Business Profile all from one place. Take advantage of ready-to-post content and stock images to make creating engaging posts a breeze. Grow your revenue by discovering new customers through Twitter lead searches and drive sales through Instagram. Provide excellent customer service by managing all comments left on posts and any mentions from within the app. In-depth analytics let you know how your posts are performing so you can prove performance and continue to elevate their social media strategy.

Generate leads, schedule ready-to-publish content, all from one place. Social Mgr makes managing social media simple.

With the Product-Led Growth Program, the product drives the customers’ experience.

Express Pro
Social profiles Facebook,

Google Business Profile

Facebook, Google Business Profile, Twitter, Instagram, LinkedIn
Scheduled posts 20 posts

*at one time

Calendar View
Drafted Posts
Post Performance Analytics
Social Audience Analytics
Link Tracking
Customer Posts
Interesting Content (RSS Feeds)
Tagging in posts (Facebook & Twitter)
NEW: Clickable.bio for Instagram
  • Post everywhere from one place: Social Mgr provides one place to publish and schedule posts for all your social accounts.
  • Engage your followers: Social Mgr makes it simple to connect with your followers. Respond to customers, share ready-to-post content, and build stronger social relationships with followers.
  • Generate social leads: Discover new leads on Twitter and engage them with the click of a button!
  • Provide excellent customer service: Communicating with customers is easier than ever. Manage all comments left on posts and any mentions from within Social Mgr.
  • Drive e-commerce through Instagram: With the Clickable.bio feature, you can transform Instagram posts into a shoppable gallery of images, turning social fans into paying customers.
  • Track links and analyze performance: Measure the metrics that you care about with rich engagement statistics. Maintain complete oversight of all networks from this social media marketing platform. Monitor and track the links in your posts to see how many link visits originate from different social networks or from Dark Social.


Which social profiles can you connect and post to with Social Mgr?

Facebook, Instagram, Twitter, Google Business Profile (Google Posts), and LinkedIn. From one place, business owners can publish content to multiple social sites with the push of a button, utilize in-line conversations so the context of interactions isn’t lost, and schedule a calendar of posts.

How many accounts can you connect to Social Mgr?

Social Mgr users can manage multiple accounts for most social networks, with the exception of Instagram and Google Business Profile.

Social Mgr Express:

  • Facebook – up to 1 account
  • Google Business Profile – 1 account

Social Mgr Pro:

  • Facebook – up to 5 accounts
  • Google Business Profile – 1 account
  • Instagram – 1 account
  • Twitter – up to 4 accounts
  • LinkedIn – up to 4 accounts
What are the top features of Social Mgr?
  • Post calendar―Effectively manage and schedule posts using a convenient calendar view
  • Mobile-friendly—Social Mgr is fully mobile responsive so you can work how you want
  • Analytics—Rich engagement statistics on your social posts
  • Lead finder—Configure keyword searches and geo targeting to find and engage with your target audience
  • Ready-to-post content library—Use your favorite RSS feeds to discover great content to use in your social media marketing
  • All-in-one composer—Post to Facebook, Instagram, Twitter, Google Business Profile, and LinkedIn
  • Direct Instagram scheduling―Plan Instagram posts in advance and then sit back while Social Mgr publishes them automatically
  • Google Posts support―Promote your clients’ upcoming events, make special announcements, share timely offers, and more
  • Configurable notifications―Easily configurable for each of your users— get notifications on new leads, customer replies, and more
  • Customer engagement―Get an aggregate view of all customer posts and respond to them directly from Social Mgr
  • Clickable.bio for Instagram―Transform your Instagram posts into a shoppable gallery and turn social fans into paying customers
How can Social Mgr help generate leads?

Use our Twitter lead generation tool to find customers talking about your clients’ services, in their area. Set up lead searches for keywords related to your client’s business, then sit back and watch the leads roll in.

What’s social media’s role in customer service?

Companies know that customer service is important, but a lot of businesses still haven’t formed a specific strategy for addressing online concerns and building social relationships. With 89% of U.S. consumers saying that they’ve gone to a competitor after a poor customer service experience, it’s clear that a business’s ability to listen to complaints and provide solutions is linked to its success.

How are social audiences built?

Did you know that 90% of small businesses have Facebook pages, but that almost one-third of them have less than thirty-two fans? Building an engaged audience can be difficult, and for many local businesses, it’s the reason why they quit updating their pages long ago. In order to create a successful following on social media, every post needs to have value. With Social Mgr’s ready-to-post content, it has never been easier to provide timely, relevant content for your clients.

Can performance be tracked across profiles?

Yes! Show your client’s growth across channels from one dashboard, monitor changes in Facebook and Twitter reach, and see the growth in fans and followers from social campaigns.

What specific data is tracked in Post Performance?

Social Mgr tracks post performance data on all posts made through the app and in some instances, posts made outside of the product.

Social Mgr will pull in historical data and post performance for posts made organically through Facebook, Twitter, and Instagram (from the moment it became a business profile) or another social media publisher.

How do you track links in your posts?

Link Performance allows you to monitor and track the links in your posts. See how many link visits originate from different social networks or from Dark Social.

Dark Social refers to visits that can’t be tracked due to their origin; Dark Social includes links shared through email, messenger, or text messages.

Use the link shortener in the composer to track your first link.

Can you customize posts per channel?

You can create a post and customize it per social channel by clicking on the “Customize my account” button in the top right of the composer. After customizing, it only takes one click to schedule or publish all of these posts to the different channels.

How do you share existing content (RSS Feeds)?

The Content tab functions like an RSS feed. It allows your clients to conveniently discover and re-publish interesting and relevant content using the share button.

Set up relevant content searches in the Settings > Interesting Content tab to control what is populated here.

To search our library of RSS feeds your clients can select the search button, or to add an RSS feed that isn’t in our system, they can also select add. From here they can add the relevant feed URL and give it a name and category assignment.

How do you see and respond to customer posts?

Access the posts your customers are commenting on through My Posts > Customer Posts. Filter the posts by network and status so you can easily which posts have not been responded to and easily respond to comments without ever having to leave the app.

Can you create reports for upcoming content?

Reports are an easy way to send content for client approval or review the posts that you have created. Go to My Posts > Calendar and click on the “Create Report” button in the upper right corner. You can filter the report to show only scheduled posts, only drafts with a scheduled date, or both. Select a date range and click Create Report. A unique link to your report will be generated. This link allows you to easily review posts, share with individuals that don’t have access to Social Mgr, or send them to your clients for approval.

How long can your posts be?

While not all social networks are designed with strict character limits like Twitter, it’s important for posts to be of a readable length.

When posting to multiple networks, the Social Mgr Composer will limit your post according to the network with the lowest limit. The character count of your post is tracked above the Content box in the Composer.

  • Facebook – up to 63,206 characters
  • Twitter – up to 280 characters
  • LinkedIn – up to 700 characters
  • Instagram – up to 2,200 characters
  • Google Business Profile – up to 1,500 characters
How do you plan and publish content using the Composer?

Planning and publishing content through Social Mgr is flexible and easy. Using the Composer, you can:

  • Immediately publish the post
  • Schedule the post to be automatically published at a date and time of your choice
  • Save the post as a draft
  • Save the post as a draft with a scheduled date (this will not be published until you schedule or publish the post)
  • Save the post as a template to use in the future
Can you post to multiple locations at once?

Through the Multi-Location Business App, you can post to multiple Facebook pages in one go. Maintain brand consistency while keeping each individual location local through dynamic content and easy customization. Get a high-level overview of your overall brand, or drill down to analyze how each location is performing—all from one app.

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