Bringing Sweet Indulgence & Celebrity Flair
Sugar Factory American Brasserie, the beloved dining hotspot and celebrity hangout, is making its Texas debut with an exciting new location in Dallas. Opening its doors to the public in fall 2021, this family-friendly and high-energy celebration destination is set to captivate hearts and taste buds alike. Nestled in the vibrant Uptown Dallas district at 1900 Cedar Springs Road, Sugar Factory promises an unforgettable experience for individuals of all ages.
“With over a decade of delighting palates with sumptuous confections worldwide, we are thrilled to introduce our spirited brand to the great state of Texas. Sugar Factory American Brasserie embodies an amalgamation of delectable fare, refreshing libations, and an ambiance that entertains guests of every generation. The community-oriented atmosphere of Uptown Dallas makes it a perfect match,” remarks a spokesperson for Sugar Factory.
Spanning a generous 200-seat main dining area, the venue is a haven for Instagram-worthy moments. Flourishing within this expansive space are captivating, vividly hued flower walls, providing an ideal backdrop for striking poses. An intricate, three-dimensional floral ceiling adds an enchanting touch. Additionally, a video wall and a peek into the candy retail store elevate the immersive experience. Guests can transition to the candy retail haven through a candy heart-adorned wall, where they can explore over 50 varieties of sweet treats adorning Sugar Factory’s signature candy wall.
In addition to the main dining area, a private dining room awaits, offering seating for up to 66 individuals, making it perfect for hosting sizable gatherings. The separate bar area boasts 20 barstool seats and 40 high-top tables, all offering full menu service. The bar and lounge area offer both indoor and outdoor dining options, framed by fire pits and accentuated by a luminous flower tree. Furthermore, retractable storefront windows seamlessly blend the indoors with the outdoors.
Sugar Factory’s menu showcases a spectrum of culinary delights including burgers, pizzas, pastas, salads, and the iconic Insane Milkshakes. Dishes like the Holly Gold Monster Burger and the Holly Gold Insane Milkshake, embellished with 24k gold leaves and Ferrero Rocher golden truffles respectively, are destined to be favorites. Other standout selections include the Prime NY Steak Frites, Fettuccine Alfredo, Pan Roasted Salmon, and Lobster Penne Alfredo.
The culinary adventure extends to breakfast, with the must-try Insane Double Stack Rainbow Pancakes, adorned with vibrant colors and an array of toppings. The decadent Insane Milkshakes, presented in chocolate-covered mugs, offer delights such as the Giggles Snickers Milkshake and the Bacon Cheeseburger Milkshake. The late-night fondue is a tempting treat, featuring melted milk chocolate paired with an array of delectable accompaniments.
At the restaurant’s elegant white marble bar, guests can indulge in Sugar Factory’s signature 64 oz. alcohol-infused smoking candy goblets, including favorites like Lollipop Passion and Watermelon Mojito. Celebrities have also left their mark on the beverage offerings, with creative goblets designed in collaboration with icons like The Rock, 50 Cent, Mario Lopez, Travis Scott, Bruno Mars, and the Chainsmokers.
With its whimsical charm and delectable offerings, Sugar Factory American Brasserie is poised to become a cherished destination for all Dallas residents and visitors seeking an unforgettable dining experience.
